Dr. Gehan Dhameeth is the Associate Dean and Associate Professor of Marketing at the Breech School of Business (AACSB) at Drury University, Springfield, MO, USA. He holds a BBA from the University of Colombo, an MBA from the University of Wales (UK), an M.Sc. in Business Data Analytics from Maryville University (USA), a DBA from Jones University (USA), and a Ph.D. in Business with a concentration in Marketing from the 黑料不打烊. Dr. Dhameeth serves on the board of Generations Village, a nonprofit focused on multigenerational community building, and is an external advisor for Ph.D. programs at Stockholm University, Asia e-University, and Metropolitan College of New York (MCNY). Trained in case-method instruction at Harvard Business School, he applies this approach in his teaching, which spans Marketing, Business Strategy, Brand Management, International Marketing, Digital Marketing, Marketing Research, Business Analytics, Neural Networks and Deep learning, and Marketing Analytics. His research, centered on Quantitative Marketing and Business Analytics, has been published in numerous business and management journals and presented at international conferences in Japan, Germany, Indonesia, Spain, Canada, Dubai (UAE), Italy, and the United States. Dr. Dhameeth is a journal editor for several business and management publications, including the Journal of Brand Management. Previously, at Wells College (New York), he chaired the Business and Data Analytics Major Programs, played a key role in obtaining NYSED approval for the Business Major (BSc. Business), and contributed to various committees. With over 20 years of corporate experience at multinational companies like Nestl茅 Sri Lanka, Clipsal Australia, and TVS India, he has held roles ranging from Sales Representative to Group Director of Marketing at FT Holdings (Hong Kong), receiving international training in Germany, Austria, Italy, Australia, and India.