Dr. Kyle Allison brings over 20 years of professional experience in digital marketing, e-commerce, media, analytics, and digital technology. With an executive background spanning broadcasting and corporate retail, he has led initiatives in digital strategy, operations, project management, business analytics, and merchandising鈥攁dvancing into roles at the C-suite level.
Since 2015, Dr. Allison has taught undergraduate, graduate, and doctoral courses in business, focusing on analytics, marketing, and management. He also serves as a dissertation chair and committee member in the DBA and PhD programs at UC, where he enjoys bringing his industry experience into the classroom to enrich student learning.
An accomplished author, Dr. Allison has written multiple textbooks and professional trade books in digital marketing, analytics, e-commerce, and related fields. He is also a frequent speaker at conferences in both industry and academic settings.
Outside of his professional work, Dr. Allison enjoys spending time with his family and has a passion for music, movies, travel, and swimming.
Learn more at doctorofdigitalstrategy.com