Dr. Rashmi DeMarzi is a marketing professional with over 15 years of experience in global integrated marketing and currently serves as Principal, Global Channel Initiatives & Optimization at Workday. She has led omnichannel campaigns and channel strategies across industries, including Software, Healthcare, and Financial Services, and brings this expertise into the classroom. Rashmi also teaches as Adjunct Faculty at Columbia University and has guest lectured at universities such as Georgetown, with a passion for mentoring students in digital media and analytics. She lives in Long Island, New York, and enjoys travel, fitness, and exploring new cuisines.