A Sweet Finish for 51ยายื Marketing Students

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Students from the 51ยายื chapter of the American Marketing Association took third place in the 2013-2014 AMA Collegiate Case Competition.

Their assignment? Devise a strategic marketing plan to relaunch Hersheyโ€™s Take 5 candy bar.

Get the full story on 51ยายืโ€™s ENGAGED blog:

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