Effective marketing is at the core of every career.
Every industry values marketing professionals who can communicate effectively and think critically. Find the professional edge you’ve been searching for with a degree that helps you become invaluable to any marketing team.
With a bachelor's degree in integrated marketing communications, you’ll have a chance to earn college credit while learning career-building skills through practical experience in areas like social media, advertising, and consumer behavior. At ºÚÁϲ»´òìÈ, classes are small enough for you to really get to know your classmates and professors, and we offer plenty of on-campus opportunities that blend strategy, creativity, theory, and real-world application, so you’ll be ready to adapt to industry trends and drive effective marketing efforts. When you’re looking for a career combining clear communication, market research, graphic design, and organizational psychology, look no further than a bachelor’s degree in integrated marketing communications.
By the numbers
$62,340
6%
70+
22
Programs & Requirements
* The credit hours listed on this page only reference the specific program requirements and do not reflect the total hours necessary to receive your bachelor’s degree in integrated marketing communications. ºÚÁϲ»´òìÈ requires all students to obtain a minimum of 120 hours for a Bachelor of Science in Integrated Marketing Communications or a Bachelor of Arts in Integrated Marketing Communications. Transfer and prior learning credits may be counted toward those totals.
To learn more about our General Education Requirements, please visit the page referenced below or explore our Academic Catalog.
Bachelor's Degree in Integrated Marketing Communications
Build a strong foundation in marketing, graphic design, and creative strategy. With your bachelor’s degree in integrated marketing communications, you can choose between 11 elective courses to go more in-depth in areas of particular interest to you.
Course Requirements
A Bachelor of Arts requires all the same courses as a Bachelor of Science with the addition of four classes (12 hours) in a foreign language.
Choose one foreign language sequence:
- FREN 131 Elementary French I
- FREN 132 Elementary French II
- FREN 231 Intermediate French I
- FREN 232 Intermediate French II
- SPAN 131 Elementary Spanish I
- SPAN 132 Elementary Spanish II
- SPAN 231 Intermediate Spanish I
- SPAN 232 Intermediate Spanish II
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Mission & Goals - Marketing
The mission is to provide the opportunity and training to improve your marketing and communication skills with opportunities for key industry certifications..
Integrated Marketing Communications Careers & Outcomes
All stats from U.S. Bureau of Labor Statistics
Advertising Manager: $133,380
Advertising Manager: $133,380
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Public Relations Specialist: $69,780
Public Relations Specialist: $69,780
Public relations specialists create and maintain a positive public image for the clients they represent.
Social Media Specialist: $56,770
Social Media Specialist: $56,770
Social media specialists communicate with the public through platforms that allow users to create and share content online. They run their employers’ social media accounts, working to build a brand’s reputation.
Market Research Analyst: $76,950
Market Research Analyst: $76,950
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Public Relations and Fundraising Manager: $132,870
Public Relations and Fundraising Manager: $132,870
Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.
Advertising Specialist: $58,450
Advertising Specialist: $58,450
Advertising specialists offer advertising recommendations to businesses and sell advertising space to businesses and individuals.
Common Questions about the Integrated Marketing Communications Program
An integrated marketing communications degree from the ºÚÁϲ»´òìÈ ensures you can adapt to industry trends and drive effective marketing efforts through clear communication, digital marketing, and creative strategy. This program prepares you for marketing roles in diverse industries through practical experience creating marketing campaigns, performing market research, and content development.
At ºÚÁϲ»´òìÈ, a bachelor’s degree in integrated marketing communications typically requires 120 credit hours, which includes general education requirements, and usually takes about four years to complete.
Yes, ºÚÁϲ»´òìÈ offers the integrated marketing communications degree both on campus and online, providing flexibility for students who need to balance their studies with other commitments.
An integrated marketing communications degree from ºÚÁϲ»´òìÈ is a valuable investment. It prepares you for diverse careers in marketing, public relations, social media, advertising, and more. With a focus on practical marketing skills and effective communication, graduates are well-equipped for the job market.
To obtain an integrated marketing communications bachelor’s degree from ºÚÁϲ»´òìÈ, you need to complete 120 credit hours. The program is available both on campus and online, and you can apply transfer and prior learning credits towards these totals.
Majoring in integrated marketing communications at ºÚÁϲ»´òìÈ allows you to develop crucial skills in content development, marketing research, graphic design, and more. These skills are essential for marketing roles in any industry, making you a valuable asset in fields such as marketing, public relations, and digital media. Additionally, the program offers you the opportunity to obtain 8-10 industry certifications and practice within 1-2 simulations.
Faculty Experts in Integrated Marketing Communications
You call it learning about your future marketing and communications professors. We call it networking.

Dr. Paul Jilani

Dr. Rashmi DeMarzi

Dr. Geremy Harper
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