ºÚÁϲ»´òìÈ

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Effective marketing is at the core of every career.

Every industry values marketing professionals who can communicate effectively and think critically. Find the professional edge you’ve been searching for with a degree that helps you become invaluable to any marketing team.

With a bachelor's degree in integrated marketing communications, you’ll have a chance to earn college credit while learning career-building skills through practical experience in areas like social media, advertising, and consumer behavior. At ºÚÁϲ»´òìÈ, classes are small enough for you to really get to know your classmates and professors, and we offer plenty of on-campus opportunities that blend strategy, creativity, theory, and real-world application, so you’ll be ready to adapt to industry trends and drive effective marketing efforts. When you’re looking for a career combining clear communication, market research, graphic design, and organizational psychology, look no further than a bachelor’s degree in integrated marketing communications.

Anchor: Stats

By the numbers

$62,340

Average Salary

6%

Industry Growth

70+

Newspaper Awards

22

Debate Champions
Anchor: Programs & Requirements
Programs & Requirements

Programs & Requirements

* The credit hours listed on this page only reference the specific program requirements and do not reflect the total hours necessary to receive your bachelor’s degree in integrated marketing communications. ºÚÁϲ»´òìÈ requires all students to obtain a minimum of 120 hours for a Bachelor of Science in Integrated Marketing Communications or a Bachelor of Arts in Integrated Marketing Communications. Transfer and prior learning credits may be counted toward those totals.

To learn more about our General Education Requirements, please visit the page referenced below or explore our Academic Catalog

General Education Requirements

Bachelor's Degree in Integrated Marketing Communications

Build a strong foundation in marketing, graphic design, and creative strategy. With your bachelor’s degree in integrated marketing communications, you can choose between 11 elective courses to go more in-depth in areas of particular interest to you.

Course Requirements

Anchor: Mission & Goals

Mission & Goals - Marketing

The mission is to provide the opportunity and training to improve your marketing and communication skills with opportunities for key industry certifications..

Combine strategy, theory, and creativity to drive effective marketing efforts.
Learn the principles of marketing and project management.
Develop the fundamentals of digital marketing strategy and marketing research.
Assemble a professional portfolio showcasing your best work.
Demonstrate your ability to adapt new technology by applying emerging digital tools to enhance marketing campaigns.
Anchor: Career Outcomes

Integrated Marketing Communications Careers & Outcomes

All stats from U.S. Bureau of Labor Statistics

Advertising Manager: $133,380

Advertising Manager: $133,380

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Public Relations Specialist: $69,780

Public Relations Specialist: $69,780

Public relations specialists create and maintain a positive public image for the clients they represent.

Social Media Specialist: $56,770

Social Media Specialist: $56,770

Social media specialists communicate with the public through platforms that allow users to create and share content online. They run their employers’ social media accounts, working to build a brand’s reputation.

Market Research Analyst: $76,950

Market Research Analyst: $76,950

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Public Relations and Fundraising Manager: $132,870

Public Relations and Fundraising Manager: $132,870

Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Advertising Specialist: $58,450

Advertising Specialist: $58,450

Advertising specialists offer advertising recommendations to businesses and sell advertising space to businesses and individuals.

Anchor: FAQs

Common Questions about the Integrated Marketing Communications Program

Anchor: Faculty

Faculty Experts in Integrated Marketing Communications

You call it learning about your future marketing and communications professors. We call it networking.

Dr. Paul Jilani

Dr. Paul Jilani

Adjunct Professor
Business Administration

Dr. Paul Jilani

Contact Information

paul.jilani [at] ucumberlands.edu
Remote
Rashmi DeMarzi

Dr. Rashmi DeMarzi

Adjunct Professor
Business Administration

Dr. Rashmi DeMarzi

Contact Information

rashmi.demarzi [at] ucumberlands.edu
Remote
Dr. Geremy Harper

Dr. Geremy Harper

Adjunct Professor
Business Administration

Dr. Geremy Harper

Contact Information

geremy.harper [at] ucumberlands.edu
Remote

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