Good marketing can make the difference between failure and success for an organization.
Marketing involves a little bit of everything: subject or product knowledge, financial understanding, graphic design skills, effective writing, and sales know-how all play a part when selling a product or growing a brand. Marketers must keep their finger on the pulse of society and utilize their knowledge in a way that sets their organization apart. Through a bachelor’s degree in marketing at ºÚÁϲ»´òìÈ, you’ll master the core aspects of business administration, practice implementing digital marketing strategies, conduct research, and learn how to apply your newfound knowledge of consumer behavior to the benefit of both your company and society as a whole. Through elective courses, you can dive deeper into specific fields that interest you, such as healthcare marketing, sports marketing, or social media. Whether you want an in-person experience or online courses, this marketing degree covers all the basics you need to launch into – or advance within – a career in marketing.
By the numbers
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Programs & Requirements
* The credit hours listed on this page only reference the specific program requirements and is not reflective of the total hours necessary to receive your degree. ºÚÁϲ»´òìÈ requires all students obtain a minimum of 60 hours for an associate’s degree and a total of 120 hours for a bachelor’s degree. Transfer and prior learning credits may be counted toward those totals.
To learn more about our General Education Requirements, please visit the page referenced below or explore our Academic Catalog.
Bachelor of Science in Marketing
Our bachelor’s degree in marketing is designed to strengthen a strategic approach to marketing operations and initiatives to help drive more powerful connections between consumers and businesses and brands. The curriculum (both online and in-seat) enhances a broad approach to marketing through specialized focuses in this field.
Coursework explores the essentials of marketing, along with topics in business and management to prepare students to effectively approach all aspects of the marketing lifecycle — from marketing research and strategy to analytics. Course studies offer the opportunity to refine an area of interest through electives in topics such as social media, advertising and PR campaigns.
Course Requirements
Choose three courses from the following:
A Bachelor of Arts requires all the same courses as a Bachelor of Science with the addition of four classes (12 hours) in a foreign language.
Choose one foreign language sequence:
- FREN 131 Elementary French I
- FREN 132 Elementary French II
- FREN 231 Intermediate French I
- FREN 232 Intermediate French II
- SPAN 131 Elementary Spanish I
- SPAN 132 Elementary Spanish II
- SPAN 231 Intermediate Spanish I
- SPAN 232 Intermediate Spanish II
Minor in Marketing
Coursework explores the essentials of marketing, along with topics in business and management to prepare students to effectively approach all aspects of the marketing lifecycle — from marketing research and strategy to analytics.
Choose: 9 Elective Credit Hours from the following:
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Mission & Goals - Marketing
The mission of the B.S. in marketing degree program is to offer a robust foundation in marketing essentials for students who aspire to impact organizations and brands.
Marketing Careers & Outcomes
All stats from U.S. Bureau of Labor Statistics
Marketing Manager: $138,730
Marketing Manager: $138,730
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Sales Manager: $130,600
Sales Manager: $130,600
Sales managers direct organizations' sales teams.
Public Relations Specialist: $67,440
Public Relations Specialist: $67,440
Public relations specialists create and maintain a positive public image for the clients they represent.
Market Research Analyst: $68,230
Market Research Analyst: $68,230
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Wholesale Sales Representative: $67,750
Wholesale Sales Representative: $67,750
Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations.
Advertising Sales Agent: $58,450
Advertising Sales Agent: $58,450
Advertising sales agents sell advertising space to businesses and individuals.
Common Questions about the Marketing Program
A marketing degree equips students with knowledge and skills to develop and execute marketing strategies. It covers topics like consumer behavior, digital marketing, sales, and branding, preparing students to create marketing campaigns that drive business success.
A marketing degree typically takes four years to complete, assuming full-time enrollment. The program generally requires around 120 credit hours, including general education and major-specific courses.
Yes, many institutions, including ºÚÁϲ»´òìÈ, offer marketing degrees online, providing flexibility for students who prefer or require a remote learning option.
A marketing degree can be worth it if you're looking to pursue a career in fields like advertising, sales, public relations, or market research. With an average salary of $138,730 for marketing managers, the degree offers strong earning potential and job opportunities in a growing industry.
Graduates with a marketing degree can pursue various careers, such as marketing manager, sales manager, public relations specialist, market research analyst, advertising sales agent, or wholesale sales representative. These roles focus on generating interest in products or services, managing sales teams, and analyzing consumer trends.
To get a marketing degree, you need to apply to a university offering the program and meet the admission requirements. Once enrolled, you'll complete general education courses along with marketing-specific subjects such as consumer behavior, digital marketing, and strategic planning.
A bachelor’s degree in marketing can be awarded as either a Bachelor of Science (BS) or a Bachelor of Arts (BA), depending on the institution and the specific focus of the program. The BA may focus more on the liberal arts aspects of marketing and incorporates a foreign language into the curriculum, while the BS typically emphasizes quantitative analysis, research, and business-focused coursework.
Faculty Experts in Marketing
You call it learning about your future marketing professors. We call it networking.

Dr. Paul Jilani

Dr. Rashmi DeMarzi

Dr. Geremy Harper
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