ºÚÁϲ»´òìÈ

Fall Break

Campus will be closed Friday, October 17th for fall break. Offices will reopen Monday. 

Good marketing can make the difference between failure and success for an organization.

Marketing involves a little bit of everything: subject or product knowledge, financial understanding, graphic design skills, effective writing, and sales know-how all play a part when selling a product or growing a brand. Marketers must keep their finger on the pulse of society and utilize their knowledge in a way that sets their organization apart. Through a bachelor’s degree in marketing at ºÚÁϲ»´òìÈ, you’ll master the core aspects of business administration, practice implementing digital marketing strategies, conduct research, and learn how to apply your newfound knowledge of consumer behavior to the benefit of both your company and society as a whole. Through elective courses, you can dive deeper into specific fields that interest you, such as healthcare marketing, sports marketing, or social media. Whether you want an in-person experience or online courses, this marketing degree covers all the basics you need to launch into – or advance within – a career in marketing.

Anchor: Stats

By the numbers

1 in 5

Students Make Dean's List

16:1

Student-to-Faculty Ratio
Anchor: Programs & Requirements
Programs & Requirements

Programs & Requirements

* The credit hours listed on this page only reference the specific program requirements and is not reflective of the total hours necessary to receive your degree. ºÚÁϲ»´òìÈ requires all students obtain a minimum of 60 hours for an associate’s degree and a total of 120 hours for a bachelor’s degree. Transfer and prior learning credits may be counted toward those totals.

To learn more about our General Education Requirements, please visit the page referenced below or explore our Academic Catalog

General Education Requirements

Bachelor of Science in Marketing

Our bachelor’s degree in marketing is designed to strengthen a strategic approach to marketing operations and initiatives to help drive more powerful connections between consumers and businesses and brands. The curriculum (both online and in-seat) enhances a broad approach to marketing through specialized focuses in this field. 

Coursework explores the essentials of marketing, along with topics in business and management to prepare students to effectively approach all aspects of the marketing lifecycle — from marketing research and strategy to analytics. Course studies offer the opportunity to refine an area of interest through electives in topics such as social media, advertising and PR campaigns.

Course Requirements

Minor in Marketing

Coursework explores the essentials of marketing, along with topics in business and management to prepare students to effectively approach all aspects of the marketing lifecycle — from marketing research and strategy to analytics.

Anchor: Mission & Goals

Mission & Goals - Marketing

The mission of the B.S. in marketing degree program is to offer a robust foundation in marketing essentials for students who aspire to impact organizations and brands.

Develop successful marketing campaigns and initiatives
Proactively guide long-range marketing strategies
Cultivate advanced communication skills
Apply expertise in digital marketing and other technological areas in the field
Harness supporting expertise in business and management
Anchor: Career Outcomes

Marketing Careers & Outcomes

All stats from U.S. Bureau of Labor Statistics

Marketing Manager: $138,730

Marketing Manager: $138,730

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Sales Manager: $130,600

Sales Manager: $130,600

Sales managers direct organizations' sales teams.

Public Relations Specialist: $67,440

Public Relations Specialist: $67,440

Public relations specialists create and maintain a positive public image for the clients they represent.

Market Research Analyst: $68,230

Market Research Analyst: $68,230

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Wholesale Sales Representative: $67,750

Wholesale Sales Representative: $67,750

Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations.

Advertising Sales Agent: $58,450

Advertising Sales Agent: $58,450

Advertising sales agents sell advertising space to businesses and individuals.

Anchor: FAQs

Common Questions about the Marketing Program

Anchor: Faculty

Faculty Experts in Marketing

You call it learning about your future marketing professors. We call it networking.

Dr. Paul Jilani

Dr. Paul Jilani

Adjunct Professor
Business Administration

Dr. Paul Jilani

Contact Information

paul.jilani [at] ucumberlands.edu
Remote
Rashmi DeMarzi

Dr. Rashmi DeMarzi

Adjunct Professor
Business Administration

Dr. Rashmi DeMarzi

Contact Information

rashmi.demarzi [at] ucumberlands.edu
Remote
Dr. Geremy Harper

Dr. Geremy Harper

Adjunct Professor
Business Administration

Dr. Geremy Harper

Contact Information

geremy.harper [at] ucumberlands.edu
Remote

Request Information

Having enough information is always a good business choice. Ask us anything, and we'll get back to you soon!

Loading...